Comparison
Copysplit vs AB Tasty
AB Tasty is a solid mid-market experimentation platform, but it tries to do everything — A/B testing, personalization, feature flags, and widgets. Copysplit does one thing and does it better: A/B testing your website copy with AI-powered generation and copy-specific analytics.
What is AB Tasty?
AB Tasty is a mid-market experimentation and personalization platform headquartered in Paris, France. Founded in 2012, it serves over 900 brands with A/B testing, multivariate testing, feature flags, personalization widgets, and audience segmentation. AB Tasty is particularly popular with European e-commerce companies and digital agencies. Its visual editor makes it more accessible than developer-heavy platforms like Optimizely, and its pricing is more approachable than enterprise tools — though still based on traffic volume with custom quotes.
What is Copysplit?
Copysplit is an AI-powered A/B testing tool built exclusively for testing website copy. Rather than offering a broad suite of experimentation tools, Copysplit focuses on helping marketers test headlines, CTAs, value propositions, and body text. It includes AI-powered copy generation that creates testable variations in seconds, a one-line JavaScript pixel for zero-friction setup, and analytics designed specifically for measuring how words impact conversions. Plans start at $49/month with transparent, published pricing.
Why do teams choose Copysplit over AB Tasty?
AB Tasty is a generalist tool that treats copy tests the same as layout tests, image tests, or personalization experiments. The interface, analytics, and workflow are optimized for breadth rather than depth. Copy tests get the same generic experiment dashboard — you miss out on copy-specific insights like word-level impact analysis and AI-powered variation suggestions. Copysplit's entire product is built around the copy testing workflow. The test builder is optimized for text variations, the AI generates alternatives based on conversion data (not generic language models), and the analytics dashboard shows you specifically how different words and phrases impact your conversion metrics. It is a sharper, faster tool for the specific job of testing copy.
When should you choose AB Tasty instead?
AB Tasty is the better choice if you need a single platform for multiple types of experiments. If your team tests page layouts, runs personalization campaigns, uses feature flags, and tests copy all within the same tool — and you want a more approachable alternative to Optimizely — AB Tasty covers that breadth well. It is also a good fit for teams that want a visual editor to make on-page changes beyond text, such as rearranging sections, swapping images, or adding promotional widgets.
How does pricing compare?
AB Tasty uses traffic-based pricing with custom quotes, making it difficult to know the exact cost before talking to sales. Most teams report paying between $200–$1,000+/month depending on traffic volume and features. Copysplit pricing is fully transparent and published: Starter at $49/month, Growth at $99/month, and Agency at $199/month (all with annual billing). Every plan includes a 14-day free trial with no credit card required. For teams focused on copy testing, Copysplit is significantly more affordable — and you know the price before you sign up.
AI copy generation: Copysplit's biggest advantage
The single biggest difference between Copysplit and AB Tasty is AI. Copysplit generates headline, CTA, and body copy variations using AI trained on conversion data. You provide your current copy, and Copysplit suggests 10+ alternatives using different angles, tones, and copywriting frameworks. AB Tasty has no AI copy generation capability. Every variation must be written manually, which means your testing velocity is bottlenecked by how fast your team can produce copy alternatives. For teams that want to test more, learn faster, and iterate quickly, Copysplit's AI removes the biggest friction point in the copy testing process.
Copysplit vs AB Tasty: feature comparison
A side-by-side look at the features that matter most for copy A/B testing.
Why teams choose Copysplit over AB Tasty
Purpose-built for copy, not everything
AB Tasty spreads across A/B testing, personalization, and feature management. Copysplit focuses entirely on copy testing — simpler interface, faster setup, and analytics that measure word-level impact.
AI generates your variations
Copysplit includes built-in AI that generates headline, CTA, and body copy variations. AB Tasty has no AI generation — every variation must be written manually.
Transparent, affordable pricing
Copysplit starts at $49/month with prices published on the website. AB Tasty requires a sales call for pricing and charges based on traffic volume.
Faster time to first test
Install a one-line pixel and launch your first copy test in minutes. No visual editor to learn, no widget configuration, no personalization rules to set up.
The bottom line
AB Tasty is a capable mid-market experimentation platform for teams that need visual testing, personalization, and feature flags alongside copy experiments. But if your primary focus is testing and improving the words on your website, Copysplit is the sharper tool. It includes AI copy generation that AB Tasty lacks, copy-specific analytics, transparent pricing, and a workflow designed entirely around how marketers think about testing words.
Frequently asked questions
Is Copysplit a good AB Tasty alternative?
For copy testing, yes. Copysplit is the best AB Tasty alternative for teams whose primary goal is A/B testing headlines, CTAs, and body text. It includes AI copy generation (which AB Tasty lacks), copy-specific analytics, and simpler, more affordable pricing. For visual experiments or personalization, AB Tasty covers more ground.
How does AB Tasty pricing compare to Copysplit?
AB Tasty uses traffic-based custom pricing (typically $200–$1,000+/month). Copysplit pricing is transparent: $49/month (Starter), $99/month (Growth), $199/month (Agency). All plans include a 14-day free trial with no credit card required.
Does AB Tasty have AI copy generation?
No. AB Tasty does not include any AI copy generation features. All test variations must be written manually. Copysplit generates headline, CTA, and body copy variations with built-in AI, significantly speeding up your testing velocity.
Can I use Copysplit alongside AB Tasty?
Yes. Copysplit works independently via its own JavaScript pixel. You can use Copysplit for copy testing and AB Tasty for visual experiments or personalization without any conflicts.
Which is better for agencies: Copysplit or AB Tasty?
For agencies focused on copy optimization, Copysplit's Agency plan ($199/month for 20 sites) is purpose-built for managing copy tests across a portfolio of client sites. It includes white-label reports and team collaboration. AB Tasty can serve agencies too, but its traffic-based pricing makes costs less predictable across multiple client sites.