Know exactly what's working.
Real-time conversion dashboards, statistical significance scoring, and automated winner detection. Prove ROI to clients with data they can't argue with.
How it works
Tests run, data flows
As visitors interact with your tests, Copysplit captures conversion events in real time. No cookies, no PII — just clean conversion data.
Watch significance build
Our Bayesian engine continuously calculates statistical significance. You’ll see exactly when you have enough data to trust the result.
Declare winners, prove ROI
When a winner emerges, Copysplit notifies you and can auto-apply the winning copy. Generate white-label reports to show clients the impact.
Everything you need to measure and prove impact
Real-time dashboard
Conversions, visitors, and lift update live as traffic flows through your tests.
Statistical significance
Bayesian analysis with configurable confidence thresholds — 90%, 95%, or 99%.
Automated winner detection
Set a significance threshold and Copysplit auto-flags winners and notifies your team via email or Slack.
Conversion trend charts
14-day line charts showing how each variation performs over time, with anomaly detection.
Shareable PDF reports
Generate branded reports with your logo, colors, and custom branding. Available on Professional plan and above.
Revenue attribution
Connect conversion events to revenue data and see the actual dollar impact of each test.
See it in action
A marketing team generated a branded report showing that their headline test drove a 28% lift in form submissions — equivalent to 340 additional leads per month. The results justified increased investment on the spot.
A marketing lead reviews their analytics dashboard every Monday. Across 8 sites, they can see which tests are running, which have reached significance, and where to focus next.
An e-commerce site gets 50,000 daily visitors. Their CTA test reached 99% significance in 48 hours. Copysplit auto-applied the winning copy and sent a Slack notification.
Available on every plan
Scale your analytics as you grow.
| Feature | Starter | Growth | Agency |
|---|---|---|---|
| Analytics retention | Full | Full | Full |
| Auto-winner | ✓ | ✓ | ✓ |
| White-label reports | — | — | ✓ |
| Custom branding | — | — | ✓ |
| Revenue attribution | — | ✓ | ✓ |
Frequently asked questions
How is statistical significance calculated?
We use a Bayesian A/B testing model that updates in real time as new data arrives. Unlike frequentist methods, Bayesian analysis lets you peek at results without inflating false positive rates.
How long until I see results?
It depends on your traffic volume. Most tests reach 95% significance within 7–14 days with 500+ daily visitors per variation. High-traffic sites can get results in 24–48 hours.
Can I export the data?
Yes. CSV export is available on all plans. Contact us about API access for programmatic data retrieval.
What about GDPR?
Copysplit doesn’t use cookies or collect PII through the pixel. All data is anonymous and aggregated. Fully compliant with GDPR, CCPA, and ePrivacy regulations.